Renesas Electronics, a semiconductor solution provider, today announced further integration with channel partners in China, Taiwan and the Asia-Pacific region to align its market strategy.As a result, Renesas Electronics will terminate its distribution relationship with WPI Group and enter into a strategic partnership with WT Microelectronics.
Renesas Electronics said: "We greatly appreciate and appreciate WPI's work and efforts in this strategic partnership. Looking ahead, Renesas will focus on its three major resellers in the Asia Pacific region: Avnet, Future Electronics and WT Microelectronics
Eric Cheng, CHAIRMAN and CEO of WT Microelectronics, said, "We are delighted to have Renesas One of our key business partners.Renesas Electronics has a broad product line that includes microcontrollers, microprocessors, SoC, analog, power, and reference design solutions for successful product portfolios.Renesas' leading highly differentiated products and ecosystem partner solutions enable us to fill more market gaps and meet customer needs in markets and applications."
Chris Allexandre, Senior vice President of Renesas Electronics, said: "Renesas' streamlined global distribution network allows us to focus on fewer and better distribution partners, such as WT Microelectronics, to support Renesas growth strategy.Our evolving channel transformation strategy and more targeted areas of focus enable Renesas to reach a wider customer base in the mass market and invest more resources to create more demand.By streamlining our product distribution channels in the computing/server space, we will be able to deliver a higher level of service to our customers in Asia
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